News

World Bee Day

Our Mum plants : a boost for bees Bees are fond of colorful, fragrant flowers. They are particularly attracted to yellow, white, blue and purple colors. Chrysanthemums are valuable flowers for bees because they flower in the fall. At that particular time of the year, bees find few flowers and plants that are in flower. Chrysanthemums...

Colour measurements and plant breeders’ rights

'Piracy is a crime!' It was written on the red stamp that appeared on the screen while a menacing voice uttered the message once again clearly and a tad ominously at the start of each videocassette or DVD. Video cassettes and DVDs are barely mentioned today but piracy remains a focus and a concern. Also...

Love flourishes at Gediflora

It is February and shop windows are turning red. February is the month dedicated love. The workplace is a place where colleagues interact in a professional manner. But sometimes a romantic spark can be spotted in the workplace. At Gediflora, for instance, we also have 2 lovebirds within the team. We invite them to share...

Our brokers got inspired by Gediflora Mums

It's always nice to see how our partners get inspired by our colorful Mums. Vaughan is a broker in Illinois. We are really charmed about this email we received from them and we would like to share it with you. Click the following link to read Vaughan's mailing: https://mailchi.mp/vaughans/fall-in-love-with-gediflora-mums Also our broker McHutchison got inspired...

Looking back at our festive 2022

The end of the year is in sight. Therefore, we would like to take a look back at some memorable moments of this festive year 2022. 70 Years. 3 Generations. We can hardly believe it ourselves. Gediflora is the result of 70 years of ambition, dedication and hard work. Not only by our team, but...

Earth Day takes place on 22 April every year. The main purpose is to raise awareness about the importance of our planet and life on it. It is our aim therefore at Gediflora to do our utmost to help take great care of our planet.  Below you will find the various initiatives we have put...

World Water Day

World Water Day takes place on 22 March every year. That's why today we are taking a closer look at our water footprint and the initiatives that we are taking at Gediflora to use water in the best possible way. It's not only humans who need water to stay alive, plants cannot thrive without sufficient...

The power women of Gediflora #womensday

International Women's Day is celebrated every year on the 8th of March. This is also the case at Gediflora. To mark this special day, we put our CEO, Elien Pieters, in the spotlight. She followed in her father's footsteps 9 years ago and has been running the company ever since. We asked her a few...

Gediflora celebrated the 40 years of employment of

On 4 January 2022 we celebrated the 40 years of employment of our breeder Wim Declercq. Exactly 40 years ago Wim started his career at Gediflora and for this reason a festive reception was given in his honour yesterday. On Monday, 4 January 1982, Wim Declercq started his career as a picker at Gediflora, which...

Happy New Year

We are dancing into the new year because we have a celebration in 2022! Next year, Gediflora will celebrate its 70th birthday. We hope you are as excited about the year to come as we are!We wish you a happy end of year and a happy and healthy new year! The Gediflora Team [video width="1920"...