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70 years of Gediflora
21 Sep 2021Today, Elien is the third generation of the Pieters family who runs Gediflora. It all started with the tomato growing business of grandpa Georges. Dirk Pieters, Elien's dad, turned the company into a global leader, cultivating ball-shaped chrysanthemums,...
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Our brand new breeding greenhouse is taking shape !
11 Jun 2021Enthusiasm It’s thanks to our genetics, our DNA, that Gediflora is flourishing like never before. As a family business with ambitious goals, we look to the future with enthusiasm and continually invest in our breeding process, in order to continue doing what we do best: Making our customers successful with our first-class genetics. It’s time...
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The new catalog has arrived
08 Nov 2021Our new trump cards for 2022 are on the table! We are looking forward to the new chrysanthemum season with great enthusiasm. This season will be extra special, because in 2022 Gediflora will be celebrating its 70th anniversary. This milestone calls for a celebration with a special edition. The cover and the content of our new...
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Elien Pieters is ‘female entrepreneur of the year’
05 Mar 2020Yesterday the presentation of the Womed award took place, organized by Markant and Unizo. Elien Pieters from Gediflora went home with the main prize and can call herself ‘ female entrepreneur of the year’. Elien Pieters from Gediflora (Staden) won the Womed Award and is entrepreneur of the year. She received the award on Wednesday...
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Unique for the sector: Elien Pieters from Gediflora
11 Feb 2020The WOMED Award is a prize for the ‘entrepreneur of the year’ that is awarded annually by markant vzw and UNIZO. Elien Pieters, manager of Gediflora, a B-to-B world player in the field of breeding and propagation of chrysanthemums, is one of the 3 finalists this year who has a chance to win this prestigious...
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First Mum Run turned out to be a
15 Oct 2019On Saturday, October 5, Gediflora organised their first Mum Run. This family event, for a good cause, attracted approximately 500 runners of all ages and about 1,000 enthusiasts who walked around the outdoor chrysanthemum fields. The concept was simple: first the flower trail was open to recreational walkers and all other interested visitors, followed by a...
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First Mum Run edition
24 Sep 2019This year, Gediflora is organizing the Mum Run for the first time for the benefit of a local charity. The Mum Run will always take place on the first Saturday of October. This year the event will therefore take place on Saturday 5 October. During this period of the year the impressive and colorful fields...
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Gediflora is ‘most staff-friendly company’ of West Flanders
20 May 2019Gediflora has been chosen by Unizo as the “most staff-friendly company” in our province. Together with four other provincial laureates, we competed for the national title. That honorary title eventually went to marketing agency NMG from Aarschot in Flemish Brabant. The competition was launched by Unizo on the Day of the Employee, better known as...
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Gediflora joins the fight against plastic pollution
18 Feb 2019As a company firmly committed to sustainability, Gediflora is contributing positively to the protection of the environment and society…. Examples of initiatives taken by Gediflora so far include its solar panels, collection and reuse of waste water, and the use of residual heat from a local heating network. This impressive list has now been extended...
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International Grower of the Year
24 Jan 2019Gold rose winner and young plants gold We are so excited to announce that we won two prizes tuesday night at the AIPH (Association of Horticultural Producers) IGOTY Awards. We have been awarded the 'Gold Rose' award and we also received the Gold award in the Young Plants category. The AIPH IGOTY Jury, consisting of...
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Open house September dates
11 Sep 2018During the month of September 2018, we will organize again the Gediflora Open Houses. Leave your greenhouse and come visit one of our trial sites. You will definitely find some new varities, ideas and be able to take a look at how others produce their garden mum crops. 09/18: Schenck Farms, St Catharines, Ontaria (Natural...
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Cultivate Ohio
06 Aug 2018Here are some pictures from our participation at Cultivate in Ohio. We presented our new varieties
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