News

Let’s take a peek at our neighbours in

The chrysanthemum does not have the same strong association with All Saints' Day and mourning as in some other parts of Europe. In Scandinavia, the flower is less specifically associated with death and is rather seen as a beautiful flower for various occasions, both indoors and outdoors. Instead of a focus on All Saints' Day,...

The Future of Chrysanthemums

Golden Genetics + Quality + Service = Successful Growers In the world of chrysanthemums, there is always room for innovation and improvement. Chrysanthemums used to have all kinds of shapes, but Dirk Pieters had a dream: beautiful, naturally round chrysanthemums, perfectly flexible to fit easily into the sleeve. This was not just any idea, but...

New Family of Belgian Mums

From July 14 to 16, 2024, Gediflora was at the trade show in Columbus, Ohio. It was a great opportunity to introduce our newest family of Belgian Mums, the Magnus, to the world. The Magnus family is now complete and consists of no less than seven brilliant colors. We are incredibly proud of this achievement. Each...

World Bee Day

Our Mum plants : a boost for bees Bees are fond of colorful, fragrant flowers. They are particularly attracted to yellow, white, blue and purple colors. Chrysanthemums are valuable flowers for bees because they flower in the fall. At that particular time of the year, bees find few flowers and plants that are in flower. Chrysanthemums...

Colour measurements and plant breeders’ rights

'Piracy is a crime!' It was written on the red stamp that appeared on the screen while a menacing voice uttered the message once again clearly and a tad ominously at the start of each videocassette or DVD. Video cassettes and DVDs are barely mentioned today but piracy remains a focus and a concern. Also...

Love flourishes at Gediflora

It is February and shop windows are turning red. February is the month dedicated love. The workplace is a place where colleagues interact in a professional manner. But sometimes a romantic spark can be spotted in the workplace. At Gediflora, for instance, we also have 2 lovebirds within the team. We invite them to share...

Our brokers got inspired by Gediflora Mums

It's always nice to see how our partners get inspired by our colorful Mums. Vaughan is a broker in Illinois. We are really charmed about this email we received from them and we would like to share it with you. Click the following link to read Vaughan's mailing: https://mailchi.mp/vaughans/fall-in-love-with-gediflora-mums Also our broker McHutchison got inspired...

Looking back at our festive 2022

The end of the year is in sight. Therefore, we would like to take a look back at some memorable moments of this festive year 2022. 70 Years. 3 Generations. We can hardly believe it ourselves. Gediflora is the result of 70 years of ambition, dedication and hard work. Not only by our team, but...

Earth Day takes place on 22 April every year. The main purpose is to raise awareness about the importance of our planet and life on it. It is our aim therefore at Gediflora to do our utmost to help take great care of our planet.  Below you will find the various initiatives we have put...

World Water Day

World Water Day takes place on 22 March every year. That's why today we are taking a closer look at our water footprint and the initiatives that we are taking at Gediflora to use water in the best possible way. It's not only humans who need water to stay alive, plants cannot thrive without sufficient...