Elien Pieters is ‘female entrepreneur of the year’

05 Mar 2020

Yesterday the presentation of the Womed award took place, organized by Markant and Unizo. Elien Pieters from Gediflora went home with the main prize and can call herself ‘ female entrepreneur of the year’.

Elien Pieters from Gediflora (Staden) won the Womed Award and is entrepreneur of the year. She received the award on Wednesday evening in Brussels from the Flemish Minister of Economy, Innovation, Work, Social Economy and Agriculture and Sea Fishing, Hilde Crevits. This year, Elien will be an ambassador to promote female entrepreneurship.
It is the first time that someone from the green sector has won a title like this. The title brings many opportunities to show the outside world how dynamic and innovative the green sector is. Elien is therefore determined to seize this opportunity with both hands.

The company motto: ‘Dream, Think, Dare, Do and Do better’ inspires Elien to make growers all over the world successful. Elien took over the family business from her father in 2013 and has continued the company with the same passion ever since. International growth increased under her leadership. Every year, Gediflora supplies eighty million cuttings to plant growers in more than forty countries. Worldwide, almost 50% of all ball-shaped chrysanthemums originate from Gediflora.