Making the ball-shaped Chrysantemum more attractive to the customer buying our product in the shop , that’s what we all are trying to achieve. As the product follows its path from grower to customer, we face a number of challenges that need to be addressed: attractive packaging, better ways to position cargo, innovating colours, different flower varieties,… there are lots of aspects that can boost the appeal and image of Mums.
To identify what could be improved,Gediflora recently started a cooperation with Carl Sales Support, based in Honselersdijk (NL). Managing Director Carl Grootscholte and his colleague Hilde Visser have extensive knowledge of the potted plants market and how they are transported and marketed.
Based on extensive research in the field they will assess what can be improved when it comes to sales, communication, marketing… and how to make Mums an attractive product for the customer in the shops.
So, if you get a call from Carl or Hilde, please be so kind to help them as much as possible. As a grower, your expertise of the product and the sales channel is a vital part to make a success of this effort to make the Mum appealing.
Thank you!
70 years of Gediflora
21 Sep 2021Today, Elien is the third generation of the Pieters family who runs Gediflora. It all started with the tomato growing business of grandpa Georges. Dirk Pieters, Elien's dad, turned the company into a global leader, cultivating ball-shaped chrysanthemums,...
Read MoreIt’s your MUMent campaign
16 Sep 2020Belgian Mums becomes Mum Flowers From now on, our wide range of unique varieties and families is known as Mum Flowers. Our ball-shaped chrysanthemums, formerly known as Belgian Mums, are continuously selected based on various characteristics such as color, shape, flower size and especially shelf life. The brand values of MUM Flowers are: carefree enjoyment,...
Read MoreQueen Mathilde pays a company visit to Gediflora
29 May 2020Yesterday Queen Mathilde paid a company visit to Gediflora. She talked to several female entrepreneurs in the horticultural sector. Then she got a tour from Elien Pieters. At 10 am Her Majesty the Queen arrived at Gediflora. She...
Read MoreEarth Day
21 Apr 2022Earth Day takes place on 22 April every year. The main purpose is to raise awareness about the importance of our planet and life on it. It is our aim therefore at Gediflora to do our utmost to help take great care of our planet. Below you will find the various initiatives we have put...
Read MoreWorld Water Day
21 Mar 2022World Water Day takes place on 22 March every year. That's why today we are taking a closer look at our water footprint and the initiatives that we are taking at Gediflora to use water in the best possible way. It's not only humans who need water to stay alive, plants cannot thrive without sufficient...
Read MoreThe power women of Gediflora #womensday
07 Mar 2022International Women's Day is celebrated every year on the 8th of March. This is also the case at Gediflora. To mark this special day, we put our CEO, Elien Pieters, in the spotlight. She followed in her father's footsteps 9 years ago and has been running the company ever since. We asked her a few...
Read MoreGediflora gives away 70 hot air balloon trips
14 Feb 2022This year, Gediflora will celebrate in a grand way the special bond we have with our cleints with a highly original promotion. On Valentine's Day, we will announce that we will be giving away no less than 70 hot air balloon trips in our Mum Flower balloon in celebration of the 70th anniversary of our...
Read MoreNew varieties 2022
13 Jan 2022Thanks to our golden combination of unique genetics, strict selection and daring creativity, we can welcome several new varieties to our range each year. This year we are proud to present 8 new varieties: Banfi White, Cipriani Pink, Osteria Orange, Possidi Yellow, Koori Pink, Pomax Pink, Tekoko Orange and Penera Red Cipriani It is sometimes...
Read MoreGediflora celebrated the 40 years of employment of
05 Jan 2022On 4 January 2022 we celebrated the 40 years of employment of our breeder Wim Declercq. Exactly 40 years ago Wim started his career at Gediflora and for this reason a festive reception was given in his honour yesterday. On Monday, 4 January 1982, Wim Declercq started his career as a picker at Gediflora, which...
Read MoreHappy New Year
30 Dec 2021We are dancing into the new year because we have a celebration in 2022! Next year, Gediflora will celebrate its 70th birthday. We hope you are as excited about the year to come as we are!We wish you a happy end of year and a happy and healthy new year!The Gediflora Team [video width="1920" height="1080"...
Read MoreBalloon spotters
16 Dec 2021From March to October, the sky was brightened up with our colourful Mum Flowers hot air balloon. Consumers who purchased a Mum Flowers plant from Intratuin, Aveve or Oh Green during the 2020 Chrysanthemum season had a chance to win a trip in our brand new hot air balloon. At the beginning of March, our...
Read MoreGrow it yourself challenge
16 Dec 2021Gediflora’s mission, which is fully underpinned by its R&D department, is to provide growers with an extremely consistent, high quality, innovative, 100% ‘easy to grow’ plant assortment. As a trusted business partner in the market place, we (and the entire Gediflora team) decided to put this to the test by organizing a "Grow It Yourself"...
Read MoreThe new catalog has arrived!
08 Nov 2021Our new trump cards for 2022 are on the table! We are looking forward to the new chrysanthemum season with great enthusiasm. This season will be extra special, because in 2022 Gediflora will be celebrating its 70th anniversary. This milestone calls for a celebration with a special edition. The cover and the content of our new...
Read More