My Gediflora
Hygiene: the key to our success
10 Oct 2022The construction of a new breeding greenhouse is not only challenging but also an excellent opportunity to take a closer look at our strict hygiene procedures and fine-tune them where necessary to suit our new infrastructure. To better...
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70 years of Gediflora
21 Sep 2021Today, Elien is the third generation of the Pieters family who runs Gediflora. It all started with the tomato growing business of grandpa Georges. Dirk Pieters, Elien's dad, turned the company into a global leader, cultivating ball-shaped chrysanthemums, together with his right-hand man Wim Declercq, who is still head breeder today. And as everyone knows,...
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Love flourishes at Gediflora
14 Feb 2023It is February and shop windows are turning red. February is the month dedicated love. The workplace is a place where colleagues interact in a professional manner. But sometimes a romantic spark can be spotted in the workplace. At Gediflora, for instance, we also have 2 lovebirds within the team. We invite them to share...
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Looking back at our festive year 2022
08 Dec 2022The end of the year is in sight. Therefore, we would like to take a look back at some memorable moments of this festive year 2022. 70 Years. 3 Generations. We can hardly believe it ourselves. Gediflora is the result of 70 years of ambition, dedication and hard work. Not only by our team, but...
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New varieties 2023
26 Oct 2022Thanks to our golden combination of unique genetics, strict selection and daring creativity, we can welcome several new varieties to our range this year. This year we are proud to present 8 new varieties: Umbra Orange, Umbra Red, Tekoko Yellow, Koori Orange, Muga Merlot, Baria Orange, Sorini Pink & Senga Pink. Tekoko Yellow Tekoko is...
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Earth Day
21 Apr 2022Earth Day takes place on 22 April every year. The main purpose is to raise awareness about the importance of our planet and life on it. It is our aim therefore at Gediflora to do our utmost to help take great care of our planet. Below you will find the various initiatives we have put...
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World Water Day
21 Mar 2022World Water Day takes place on 22 March every year. That's why today we are taking a closer look at our water footprint and the initiatives that we are taking at Gediflora to use water in the best possible way. It's not only humans who need water to stay alive, plants cannot thrive without sufficient...
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The power women of Gediflora #womensday
07 Mar 2022International Women's Day is celebrated every year on the 8th of March. This is also the case at Gediflora. To mark this special day, we put our CEO, Elien Pieters, in the spotlight. She followed in her father's footsteps 9 years ago and has been running the company ever since. We asked her a few...
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Gediflora gives away 70 hot air balloon trips
14 Feb 2022This year, Gediflora will celebrate in a grand way the special bond we have with our cleints with a highly original promotion. On Valentine's Day, we will announce that we will be giving away no less than 70 hot air balloon trips in our Mum Flower balloon in celebration of the 70th anniversary of our...
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New varieties 2022
13 Jan 2022Thanks to our golden combination of unique genetics, strict selection and daring creativity, we can welcome several new varieties to our range each year. This year we are proud to present 8 new varieties: Banfi White, Cipriani Pink, Osteria Orange, Possidi Yellow, Koori Pink, Pomax Pink, Tekoko Orange and Penera Red Cipriani It is sometimes...
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Gediflora celebrated the 40 years of employment of
05 Jan 2022On 4 January 2022 we celebrated the 40 years of employment of our breeder Wim Declercq. Exactly 40 years ago Wim started his career at Gediflora and for this reason a festive reception was given in his honour yesterday. On Monday, 4 January 1982, Wim Declercq started his career as a picker at Gediflora, which...
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Happy New Year
30 Dec 2021We are dancing into the new year because we have a celebration in 2022! Next year, Gediflora will celebrate its 70th birthday. We hope you are as excited about the year to come as we are!We wish you a happy end of year and a happy and healthy new year!The Gediflora Team [video width="1920" height="1080"...
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